PRESS LAUNCH | STYLE & THE BRIDE
The former editor of Cosmopolitan Bride, Marina Licht, wanted to launch her fashion-forward wedding blog Style & The Bride to key wedding industry professionals and media. Marina has very high expectations, so it was important that the event exceeded them!
The concept of the event was born from the idea that “Style & The Bride” blog readers are likely to visit the luxe wedding blog using a portable e-device from the comfort of their home, looking to be inspired by luxurious and chic wedding ideas. To emulate this experience an elegant, sumptuous and feminine living room was re-created, incorporating luxe interior design with discrete high-tech internet functionalities in the Style & The Bride brand colours of pink, black and white. The main highlight for the event were the commissioned coffee tables which held iPads for guests to navigate the new, luxe wedding blog from the comfort of the sofas. To complete the event a live jazz band entertained guests with soothing and upbeat tunes.
You can watch the highlights from the Launch Party below: